Founder, Partner, and Lead Cultural Advisor
Sultan Al-Saleh
Sultan Al-Saleh leads Masan's vision of connecting cultural knowledge with practice and placing safeguarding at the heart of decision-making and development.
The vision
Knowledge and practice belong together.
Masan was founded on the belief that meaningful cultural work does more than describe or display heritage. It understands the knowledge system that sustains it and builds the conditions for its continuity.
Under Sultan Al-Saleh's leadership, Masan works with institutions, teams, and practitioners to translate complex cultural questions into clear directions, practical methods, and responsible relationships with people and place.
Cultural value is not added at the end of a project; it shapes how the project thinks and decides from the beginning.